Provide consumers the best and create a hassle-free cooking experience at home
A way for Swiggy to access high margin new revenue availing of investments already made and risks already taken
•Highly profitable: because this strategy will be leveraging Swiggy’s foundational assets they already have in their core
•Lower Risk: because their ability to operationalize is quicker than launching a new business
•Higher probability of success: because the increase in complexity to execute is marginal relative to further afield opportunities
CUSTOMER SEGMENTATION & MISSION DEFINITION
JOURNEY MAPPING
PERMISSION TESTING
BUSINESS MODEL FORMULATION & HYPOTHESIS TESTING
Finally to sum it up
Everyone is looking for an edge, or advantage, in business. How do we
win? How do we get ahead? What is the angle that will drive our company’s success? But an edge is not just a term for advantage itself; it can also be the place where you can fi nd that advantage.
Kunal Jauhari 